3D Scanning For AR and VR


To most, augmented reality may seem like a superficial idea on the surface. However, AR has the potential to change the way that we interact and experience life on a day-to-day basis. AR developers are continually finding new methods to enhance what they can do with AR, and 3D scanning is proving to be quite effective. Thyng, a recent Twindom customer and leading AR developer, shows just how valuable 3D scanning can be in terms of developing an AR application.

Expediting Asset Creation

Creating assets for augmented reality from scratch can be an arduous process. Typically, it starts with a 2D sketch, then an artist spends many hours using design software to painstakingly convert that 2D image into a 3D asset, which is then imported for use in the AR app. But it doesn’t have to be that hard.

Thyng utilizes a full body 3D scanner to create a 3D image of a real-world person or object, bypassing the 3D design work completely. This not only increases the accuracy of the 3D image (since it’s pulled straight from the source) but it also drastically cuts down on the time it takes to develop a 3D asset. This time saving allows for far more immersive virtual reality experiences.


Creates an Element of Customization

The use of a 3D scanner creates an unparalleled sense of accessibility and customization when it comes to creating assets for AR. Instead of relying on more generic assets that may be easier to replicate, 3D scanning allows developers to import an exact representation of the item they want to import into the app.

This is especially beneficial for importing people-based assets. It goes without saying that there are a lot of intricacies that go into recreating a human likeness. Thyng prides itself on accurately depicting people so that they can place themselves anywhere! This level of customization allows consumers to create their own unique experience. 

However, the customization doesn’t stop with people. Conceivably, any object can be 3D scanned for use in augmented reality.

Marketing Opportunities

A major component of augmented reality is providing supplemental information to what people are experiencing in the real world. For instance, Thyng allows customers to upload an object (that they call a Target) that triggers a video to appear when the object is scanned in their app.

The idea that a database of 3D scanned images can unlock supplemental information in an app is an exciting one. Imagine hovering your phone over a piece of equipment and a tutorial video pops up. Or, what if you scan a celebrity or social media influencer and have them give a product review? The opportunities are endless.

Are you interested in how 3D scanning works or how it can assist in your AR application?

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